BROCHURE PRINTING VS. FLYER PRINTING
Beautiful and inexpensive, whatever you call it, full color brochure printing is a great way to feature your products and services. Brochure printing used to differ from flyer printing because brochures have been typically folded and flyers have been typically flat. Whether you call it flyer printing or brochure printing is a matter of preference.
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BROCHURE PRINTING AS ADVERTISING
Brochures are a great way to advertise your company’s products or services without spending a fortune. If your brochure is folded it can also be mailed, either as a self-mailer or in an envelope, making brochures a good, affordable means of getting your message out in full color.
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BROCHURE PRINTING AND COLOR
Using our full color offset presses, we print brochures in one of three ways: 4/0 (4 over zero), which means full color one side and blank on the back; 4/1 (4 over 1), which means full color on one side and black ink only on the back; and 4/4 (4 over 4), which means full color on both sides.
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HOW MANY COLORS IS FULL COLOR ON A BROCHURE?
Full color can be a few colors, to millions of colors. Virtually every item that is printed in reasonably large quantities and in color, including brochures, catalogs, posters, postcards, business cards, presentation folders and all the rest, is printed using the four process colors: Cyan, Magenta, Yellow and Black. That is where the standard abbreviation CMYK comes from.
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